My business is managing perception. My service is strategic imagination. My passion is brand identity.

I work with leaders to accelerate brand clarity, awareness, and loyalty. My disciplined process has been used successfully by large, complex organizations like Vanguard, and non-profit organizations like Thomas Jefferson's Poplar Forest.

Alina Wheeler, Brand Consultant
Designing Brand Identity

Designing Brand Identity: an essential guide for the whole branding team, is now in its third edition.
→ order at Amazon
→ or as an etextbook

Brand Atlas

Brand Atlas: branding intelligence made visible, is a collaboration between Alina Wheeler and Joel Katz.
→ order at Amazon
→ available as an ibook